Originally published on Well Spent
What is handmade? The simple answer, as defined by Merriam-Webster's dictionary is: "made by hand or a hand process." However, many brands these days would like you to believe that their products are "handmade" because it has been determined by some marketing executive that the term handmade sells products. Based on their loose definition of the term, if a hand touches the product at any time during the process it qualifies as handmade or handcrafted. By this definition we can only count out products made by a completely machine-made automated process. I believe that this is an exploitation of the term and one that does not do justice to the history of handmade and handcrafted goods.
As I see it, the qualifications for being handmade or handcrafted run along a fairly narrow spectrum. On one end, you have a trade like basket weaving where the goods are made completely by hand, very few tools and no machines are used. In the small leather goods business, there are truly handmade products - small hand tools are used but very few or no machines at all are used. Shoes are kind of a hybrid, because while many processes are done by hand, especially the hand lasting/stitching process of genuine handsewn shoes, many machines are used as well. At Rancourt & Co. our philosophy is using whatever means necessary to make the best pair of shoes possible. At times this means using machines and at times this means using our hands.
As a culture, we have grown tired of disposable goods, made cheaply and rapidly, with no unique characteristics. In the past five years I've seen immense growth in the handmade heritage business. More and more people are starting companies, opening workshops, or stocking their stores with products that are made using old world techniques and high quality materials. Unfortunately, as the demand for these items has increased, so have the attempts by disingenuous brands to exploit it.
Born shoes sell cheap, machine made shoes under the guise of "handcrafted". Timberland is making some of their shoes using the cheapest methods and materials possible and calling them "handcrafted" and using phrases like "handcrafted aesthetic" to describe them. Persol Eyewear claims their products are "hand-crafted" despite being owned by Luxxotica Group which is not only the world's largest eyewear manufacturer but arguably the largest global monopoly.
To me, handmade means using your hands or small hand tools to make goods in small batches. When using traditional old world techniques leads to a finished good that is unique and skillfully crafted it can be called handmade or handcrafted. Handmade is about preserving tradition - otherwise we would end up making things with no character. If using cheap materials, machines, and automated processes could truly replicate handcrafted goods there would be nothing that defines our shoes as Maine made or Alden's as American made. There would be nothing special about Frank Clegg's bags (https://frankcleggleatherworks.com/) because any factory in China could make an exact replica. Nobody would buy Thomas Moser's (http://www.thosmoser.com/) beautiful and uniquely American furniture because they look and feel exactly like the pieces made by machines. Faribault Woolen Mills (http://www.faribaultmill.com/) wouldn't have revived a 140 year old mill if preserving tradition and old world techniques didn't matter.
"Handmade" and "Handcrafted" are distinctions that are earned and shame on those brands that are exploiting and devaluing their significance.